Digital ecosystem for food distribution

The Challenge: Scaling Sales Without Burning Out the Team

• After validating with manual sales, scaling further meant more headcount and more spend
• Calling prospects required hitting them at the right time, which manual teams couldn’t reliably do
• Sales costs scaled linearly with volume
• Peak availability windows often fell outside business hours
• No way to multiply sales capacity without proportionally multiplying spend

30X had already proven it could sell. Andrés Bilbao calls this “earning the right to exist.” The founding team validates the product by selling it manually before anything else. The next step is scale. But scaling sales the traditional way means more reps, more spend, and more burnout. 30X needed a way to multiply sales capacity without multiplying the team, and to reach prospects in the moments they were actually available to talk.

The Solution: Voice AI That Multiplies Sales Capacity Without the Headcount

30X uses Dapta’s voice AI to expand sales capacity, cut costs, and reach prospects exactly when they’re most available.

• Voice AI agents handle a meaningful share of the sales motion
• Calls prospects during their peak availability windows (something a human team couldn’t reliably do)
• Operates 24/7 to capture conversions outside business hours
• Replaces high-volume manual outreach to reduce cost per sale
• Frees the human sales team to focus on higher-value interactions

The result is a sales motion that runs on top of the manual one. The human team continues to sell where humans excel, and the AI takes over the volume work, especially in the hours when no human is on the phone.

The Results: 10-15% of Sales Fully Automated

• 10-15% of all sales are now fully automated by Dapta
• Higher conversion by reaching prospects during their peak availability windows
• Sales capacity expanded without growing the human team
• Sales operating costs reduced
• Human team kept on the relationship-heavy work while AI handles the volume

With Dapta, 30X turned its sales motion into a two-layer system. The human team handles the relationship-heavy work, and the AI agents handle volume, including the hours when no human is on the phone. Today, 10-15% of all sales are fully automated. As Andrés puts it, this is what “putting nitro” on a sales engine looks like.